Hey! I'm Sebastian Hoitz

and I like to things.

develop

deliver

debug

*If you need help with software development, we should talk!

About

How can I help you?

As an entrepreneur and software engineer I am passionate about digital business models, quick value delivery, agile organizations and resilient teams. I have helped with the agile transformation at FINANZCHECK.de, founded my own company before that and occasionally appear as a public speaker.

I am an expert at understanding business requirements and building products in an iterative, agile approach.
If you need help with software development, we should talk!

Why is this site called makemake?

Makemake is Hawaiian and loosely translates to "the desire to do something" or passion. I learned about the word traveling around the Hawaiian islands of Maui and Kauai and could identify myself with it right away. What can I say? I have lots of passion for what I do!

Work

CTO and Co-founder at nexamind

As CTO and co-founder of nexamind, I lead a boutique agency that specializes in generative AI solutions. We focus on helping small to mid-sized businesses in Germany harness cutting-edge AI technology, transforming its potential into concrete business value.

Our success at Nexamind speaks for itself: we've guided over 25 companies through the implementation of generative AI projects. By leveraging state-of-the-art technology and adopting a tailored approach, we empower our clients to innovate efficiently and tackle their unique business challenges head-on with the power of AI.

What sets us apart is our commitment to partnering closely with our customers. We dive deep into the business processes within each company, gaining a thorough understanding of their operations and identifying key areas where generative AI can make a significant impact. This in-depth approach allows us to find and activate powerful levers using generative AI to support and enhance existing processes, automate workflows, and empower the current workforce. By aligning AI solutions with specific business needs, we ensure that our implementations drive real, measurable value and foster sustainable growth.

CTO at fairesLeben

As CTO of fairesLeben, a pioneering legal tech startup, I led the development of a sophisticated data warehouse and implemented highly effective lead generation funnels. These initiatives enabled us to rapidly expand into multiple verticals and generate several million euros in claims. Our lead generation strategy incorporated automated email outreach, streamlined contract signing, and other innovative solutions, resulting in exceptional conversion rates. Additionally, I established the foundation for advanced AI capabilities, including systems for sentiment analysis and hate speech detection. These cutting-edge innovations now serve as the cornerstone of our latest venture, solidifying our position at the forefront of technology-driven legal solutions.

Technical Lead at SCAYLE

SCAYLE is a leading e-commerce platform in Europe. As Technical Lead, I spearheaded the development of our core technology stack for creating headless e-commerce solutions. This innovative technology has been adopted by numerous enterprise clients and now powers online stores generating over €100 million in annual revenue.

Agile transformation at FINANZCHECK.de

FINANZCHECK.de is one of the leading FinTechs in Germany. Since 2015, I have played a big part in their agile transformation, driving the product development forward as the engineering lead.

Founder at komola

I started coding when I was 12 and co-founded the company komola from Highschool. We built many different products: A system for reserving and managing electric car chargers, payment and login services for public city-wide WiFi networks or a support software that combines E-Mail, Twitter and Facebook.

But most recently we are busy with the development of PrismaBox Enterprise, a system for automating car photography at a high throughput.

Technologies

As a polyglot programmer, I've had the opportunity to work with a diverse array of technologies throughout my career. I've gained substantial experience in web development with Node.js, Next.js, and PHP, data manipulation using Python and SQL, and database systems like MySQL, PostgreSQL, and Redis. I've also worked extensively with cloud platforms such as AWS and Azure. Through numerous projects, I've developed a deep understanding of these technologies and their practical applications.

However, I believe the cornerstone of successful software development lies not in specific tools, but in a solid grasp of fundamental principles. This foundation enables me to swiftly adapt to new technologies and apply best practices across various programming paradigms, from functional programming to object-oriented design and microservices architecture.

This adaptability has been key in my journey from crafting high-performance e-commerce platforms to developing sophisticated legal tech solutions. Ultimately, it's about leveraging the right tools to efficiently solve complex problems, regardless of the technological landscape.

Talks

I started to give talks on agile organizations and technology in 2016. My latest talk was about how modern, growing organizations should focus on staying lean and fast, so that they can compete in the fast evolving markets.

Hit me up, if you would like me to share my expertise at your event.